Lovely Lashes... Eyelash extensions

Worn by the likes of Kim Kardashian and Victoria Beckham, love the extra attention of longer, thicker lashes so natural that no one will think they're not yours!
This totally safe, pain-free, non-evasive treatment takes just an hour to apply and last 6-8 weeks. Look like you're wearing mascara 24/7! Roll out of bed looking great! Cut your beauty routine down! Say goodbye to panda eyes!
Alicia Keys frequents NY's Shu Uemura Tokyo Lash Bar - the plush boutique sells couture lashes made from feathers, gold leaf lace and crystal costing a cool $400. Lucky for us you don't have to be a celebrity - lash out at Essential Beauty for less than $X.
Book in to your local Essential Beauty now.
Nice Guy

Adelaide's favourite
nice guy got a touch of bad guy last week.
Wandering
into Essential Beauty, Guy Sebastian was looking
for something new.
He wasn't after a triple-X wax, Guy was after a
New Year's present to himself - a nose-piercing.
Guy was kind enough to sign autographs for staff.
Anna from Big Brother at Essential Beauty

Anna from Big Brother is one of our valued clients at Frankston. She was happy to pose with the crew at Essential Beauty.
Beauty is of the Essence

Now Western Australians have the opportunity to own their own slice of the industry with two franchises already opened in Perth, one at Hay Street Mall and one at Centro Galleria, with another planned to open soon.
To read more about Perth Essential Beauty, download the PDF below.
Essential Beauty BRW Hot Franchises

Retail sales might be slowing but the health and beauty industry is thriving. Essential Beauty Franchising, which tops BRW's list of fastest growing franchises, is the product of two innovative partners, one zany advertising campaign, three strategies for training and staff retention...
To read the whole BRW story, download the PDF below.
Proving that beauty is essential business

Essential Beauty has grown from a humble start as a single outlet, serving the customers of Grenfell St gymnasium in 1990, to a $10.6 million turnover in 2004-05 with 20 franchises around Australia... To read the whole story, download the PDF below.
To read the whole BRW story, download the PDF below.
Beauty now essential at Frankston

For over 15 years Essential Beauty has recognised that women want to look fabulous but often have very little time. Known as the home of the XXX Wax, Essential Beauty Frankston owner and manager Anne-Maree Stuart...
To read the whole story, download the PDF below.
Champions Riding High

It was a case of beauty and the
beast in what felt like sub-zero temperatures in
City Square last Friday.
2003 Foster's National
Grid Girl winner, Melissa Piva, braved Melbourne's
weather to mount 1992 Melbourne Cup winner, Subzero,
in town to wave the flag for new Melbourne Central
shop Essential Beauty. The store's arrival is timely
with rigorous beauty rituals under way for many
a Spring Carnival punter.
