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Top 10 Beauty Influencers You Should Follow

Updated January 22, 2022

Self-confessed Instagram addict here 👋 I’m here to give top tips on the best beauty influencers & Instagrammers that will make your feed’s day. The genre of beauty gurus has grown to include far more than just makeup: but also skin care and hints of body positivity. Keep reading to see the top 10 beauty influencers you should follow!

  1. @ameliasingson

    Amelia Singson Kemp is a beauty expert, makeup artist and skin care aficionado. Amelia’s content doesn’t just stop on Instagram, she is also a podcast host for the Warm and Fuzzy podcast. Located in Sydney, Australia Amelia’s Instagram features informative & fun reels, aesthetic images, photos from the coolest beauty events and the occasional fashion post.

  2. @shaaanxo

    Shannon Harris is an OG in the beauty influencer game. Sporting over 1.3 million followers, she shares images of her makeup faves, lifestyle and reels of her routines. Shannon is from New Zealand but has followers from all around the globe. She is the proud owner of XOBeautyShop and Eugaia – passionate about makeup and wellbeing.

  3. @itsbybrandon

    Brandon Scott is the genius behind the @itsbybrandon Instagram account, with 213K followers on Instagram and 1.1M on Tiktok. Brandon’s feed is predominantly reels and short form videos reviewing beauty products, and recording how he gets ready each day.

  4. @mmmmitchell

    Mitchell is a UK based artist who lives, breathes and dreams all things makeup! Mitchell doesn’t just talk the talk; he also walks the walk. The very successful Made by Mitchell brand was launched in 2020 and is now focused on colourful makeup, with the very best in pigmentation. Follow Mitchell for makeup, beauty and lifestyle content!

  5. @hyram

    Hyram is the best of the best when it comes to skincare knowledge and experience. Hyram grew his dedicated following on YouTube (where he posts multiple times a week). Hyram is passionate about looking after your skin with the best products possible, he also advocates for mental health and openly shares his own experience via his channels.

  6. @lozcurtis
    Yet another OG beauty social media guru – Lauren Curtis! Lauren rose to fame back in 2011 on YouTube and has grown and kept a humble following of 1.1M on Instagram engaged since then. Lauren shares a lot about her lifestyle, her beauty must-haves and other devices that have caught her fancy! Check her profile out to learn more.
  7. @issyquinnxo
    Isabella Quinn is the talented artist behind @isabellamakeupp! Issy’s content is a delight to have on your feed. From lifestyle to beauty it’s a great mix to keep your feed interesting. She also has a variety of reels that feature products, her routine and overall faves. Check out her makeup page for some inspiration too. If you’re located in Melbourne, maybe even book her for your next event!

  8. @soph
    Soph is UK’s biggest beauty sweetheart! Her Instagram following also grew as a result of her YouTube channel, where she would post reviews, full faces of makeup and any other beauty trends. She shares a mixture of makeup, fashion, lifestyle & travel content. Definitely, one to follow!
  9. @dom.skii
    Domenic is a talented makeup artist (or face painter, as he refers to himself). His feed is a great mixture of colourful, creative and glam looks. Dom is from Sydney, Australia and has a fun and welcoming personality. You won’t regret following him.
  10. @jackieaina
    Jackie Aina is a personality you need in your feed (and your life!). She is bright, bubbly and passionate about beauty in all forms. Jackie makes YouTube videos and has her own brand (FORVR MOOD) which is home to all things self-care. Follow Jackie for makeup stills and videos, reviews and lifestyle content!

We hope you enjoy these accounts! Check out our own Instagram page for some daily content and updates on all things beauty.