Ear piercing on a baby or child does not hurt. However, children can become overwhelmed with the “build up” before the piercing. In addition, being near unfamiliar adults can also be a little stressful. This is why it is important to follow our recommended procedures. They allow the process to happen seamlessly, and get you and your child back into your day-to-day routine quickly. Our Piercing Specialists are trained to help you and your child feel as comfortable as possible during the experience, Ted the Comfort Bear helps out too! Once the piercing has been completed your child will also receive a bravery certificate for being so brave!